The Conversation

Can Tesla's enthusiast customers help it sell the electric car for the everyperson?

Author: The Conversation USA

Tesla owners with clever license plates: W/O GAS, TSLA 101, SUN ENRG, and SIN CO2.jurvetson/flickr, CC BY-SA

I’m in a parking lot in Menlo Park, California, with Tesla owner Darrell, part of my recent sojourn to the Bay Area to research the culture of electric vehicles.

His bright orange Roadster convertible draws admiring glances from...

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