The Conversation

Stop shaming and start empowering: advertisers must rethink their plastic waste message

Author: Sergio Brodsky, Sessional Lecturer, Marketing, RMIT University

A woman sorts plastic bottles at a workshop in Hanoi. The world is being overwhelmed by plastic waste, and companies should do more to address it. EPA/LUONG THAI LINH

Discussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has grown. Advertisers are not shy about tapping...

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Sustainable Erosion Control Strategies for Australia's Environment
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Generate More ROI by Properly Equipping Your Call Center
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Coronavirus highlights the painful political truth about health inequality. Is social democracy the answer?
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With everyone stuck indoors, esports is poised for its time in the sun
Against a global backdrop of cancelled sports leagues, and as part of their season opening…
Open or else face funding cut – Minister Tehan's edict to independent schools
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Australia's coronavirus debate turns to the way out
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The coronavirus lockdown might help limit this year's flu season – but you should still get your flu jab anyway
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Scientific modelling is steering our response to coronavirus. But what is scientific modelling?
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Vital Signs: a lesson from game theory the coronavirus contrarians ignore
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Pell decision: why sexual offence trials often result in acquittal, even with credible witnesses
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Pandemic policing needs to be done with the public's trust, not confusion
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As use of digital platforms surges, we'll need stronger global efforts to protect human rights online
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Without international students, Australia's universities will downsize – and some might collapse altogether
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The coronavirus ban on elective surgeries might show us many people can avoid going under the knife
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Time well spent, not wasted: video games are boosting well-being during the coronavirus lockdown
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I'm an asthmatic: what should I do during the coronavirus pandemic?
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What governments can do about the increase in family violence due to coronavirus
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Where the wild things are: how nature might respond as coronavirus keeps humans indoors
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Rents can and should be reduced or suspended for the coronavirus pandemic
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We're not all in this together. Messages about social distancing need the right cultural fit
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Yes, we're flattening the coronavirus curve but modelling needs to inform how we start easing restrictions
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Courts are moving to video during coronavirus, but research shows it's hard to get a fair trial remotely
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Now we're in lockdown, how can we get out? 4 scenarios to prevent a second wave
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Indonesia was in denial over coronavirus. Now it may be facing a looming disaster
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50 years of bold predictions about remote work: it isn't all about technology
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Scott Morrison indicates 'eliminating' COVID-19 would come at too high a cost
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During the Great Depression, many newspapers betrayed their readers. Some are doing it again now
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Thanks to coronavirus, Scott Morrison will become a significant prime minister
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Vital Signs: Scott Morrison is steering in the right direction, but we're going to need a bigger boat
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1 in 10 children affected by bushfires is Indigenous. We've been ignoring them for too long
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