The Conversation

Why are the Olympics in search of the X-factor?

Author: The Conversation USA

The IOC is seeking to address the problem of an ageing audience with the inclusion of more youth-focused action sports in the Olympics.FISE

Picture this: three skateboarders in national team tracksuits standing on the Olympic podium, medals around their necks, proudly singing the national anthem.

It is perhaps hard to imagine. But it may soon be a...

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