The Conversation

Hashtags v bashtags: a brief history of mining advertisements (and their backlashes)

Author: The Conversation USA

The world of coal: a still from the new Minerals Council advertisement.YouTube

The Minerals Council of Australia’s recent coal adverts, extolling the virtues of the “little black rock”, have provoked an inevitable Twitter backlash. Industry is clearly still learning how to cope in the “web 2.0” world of social media...

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