The Conversation

Consumers in Asia buy luxuries for different reasons to the West

Author: The Conversation

Different mindsets: the world does not view luxuries in the same wayCC BY-SA

From Louis Vuitton to Chanel, Rolls Royce to Johnny Walker, Asian markets have become vital for the growth of luxury brands. Asia turned over some $90bn (£58bn) in luxuries in 2014 according to Euromonitor, roughly tied with North America and not far behind Western...

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