The Conversation

The potential of behavioural economics: beyond the nudge

Author: The Conversation

Image sourced from www.shutterstock.com

Behavioural economics is a revolutionary field. Its champions may not have beheaded any royalty, but they have done the academic equivalent by overthrowing a paradigm that ruled our thinking and shaped our institutions.

Behavioural economists have shown that the hyper-rational, self-interested agents of...

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