The Conversation

The science of strawberries: why do they taste so good?

Author: The Conversation

Mmm you can really taste that spicy methyl cinnamate.Philip Toscano PA

Each year, spectators at the Wimbledon tennis tournament get through a whopping 30 tons of strawberries in the course of a summer fortnight. It is no wonder that the association between Wimbledon and strawberries is such a marketing triumph. But why do we fall for it?

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