The Conversation

Will ad blocking deal the final death blow to already failing online advertising?

Author: The Conversation

Ad Blocking rapidly becoming universal

Advertising represents 90% of Google’s $USD 66 billion in annual revenue. What makes this figure especially astounding is the suggestion that the vast majority of web advertising may never actually be seen by end users, and if it is, is largely ineffective.

Google, Facebook, and other online advertising...

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