The Conversation

Supermarket price deals: the good, the bad and the ugly

Author: The Conversation

One in four consumers misjudge the value of the deals offered.AAP Image/Dave Hunt

On first glance, it seems that supermarkets are offering consumers great deals these days.

Many do save us money and majority of consumers manage the task of judging the value of a deal.

However, our new research shows confusion among some consumers about how much...

More...

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