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The Conversation

imageIslamic State recruitment.Karl-Ludwig Poggemann / flickr, CC BY

John Bartle, Nigel Bogle and John Hegarty were the mad men of the 1980s. Their BBH ad agency was the marketing genius behind Levi’s jeans, Audi cars and Lynx male deodorants.

But the marketing nous and brand awareness techniques employed by the likes of BBH are now being used for...

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The Conversation


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