The Conversation

Why the Anzac legend has always been about branding

Author: The Conversation

Men like Australian official correspondent, and later official war historian, Charles Bean (pictured on the island of Imbros, in 1915) understood the myth-making power of images. Source: Australian War Memorial

While many Australians have been outraged at Woolworths' clumsy attempt to superimpose its brand over the Anzac Centenary, what most of the...

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