The Conversation

Survey research can't capture everyone's opinion – but Twitter can

Author: The Conversation USA

Can Twitter fill in the gaps for social research?Twitter page via www.shutterstock.com

For decades, one of the mainstay tools for survey research has been the landline telephone. A whole science and a multimillion-dollar industry are based on recruiting and surveying research participants by phone. It’s the way we measure who people will...

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