The Conversation

Apple Watch: phantom menace of smartwatches could make us even more self-obsessed

Author: The Conversation

Wrist reward. Apple arms itself against rivals.Houang Stephane, CC BY

Apple CEO Tim Cook has released the much anticipated Apple watch – his company’s first new product since the iPad. Cook said the new watch, in addition to telling the time, was a “comprehensive health and fitness companion”. But we’re unlikely to...

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