The Conversation

How price comparison websites may do customers a disservice

Author: The Conversation

Rubbish for consumers?Ruslan Grumble / www.shutterstock.com

Price comparison websites have become very popular over the last ten years. In the UK, market research group Mintel estimate 70% of internet users have used one.

Because they list prices in one place, consumers naturally prefer to use these sites rather than visiting the individual websites...

More...

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