The Conversation

Puppy love? Super Bowl ads zero in on elusive millennials

Author: The Conversation

Budweiser hopes this little guy continues to win hearts. Budweiser

Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans will see when the Seattle Seahawks battle the New England Patriots this weekend.

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