The Conversation

Studying society via social media is not so simple

Author: The Conversation USA

Tons of social media there for the taking… but is it truly representative of real life?Jürgen Pfeffer, CC BY-SA

Behavioral scientists have seized on social media and their massive data sets as a way to quickly and cheaply figure out what people are thinking and doing. But some of those tweets and thumbs ups can be misleading....

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