The Conversation

Bonuses for clicks: the Herald Sun model can't be the future of journalism

Author: Leon Gettler, PhD student, RMIT University

Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook more subscribers.www.shutterstock.com

As newspapers around the world struggle with revenue, News Corp Australia’s Melbourne tabloid the Herald Sun is trialling a bold idea to lure more readers over its paywall.

The plan is...

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