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Marketing Today


Are you planning on hosting a corporate event? These can be an excellent way to promote your business, forge vital connections and impress potential clients. Hosting a corporate event can also be incredibly stressful as there will be a lot of pressure and many different aspects of planning to consider. It will be particularly stressful if a lot is riding on the corporate event or if you have not planned any kind of large event before, but fortunately, there are a few tips and tricks to use which can greatly reduce stress while also helping you to plan a memorable occasion.


Determine The Goals

Every corporate event should have specific goals which will help to shape the event and help you to stay focused during the planning stage. This could include attracting new clients, educating your existing client base, reinforce company values, boost morale amongst staff, etc. Once you have determined your goals, make sure that these are kept in mind with each decision that is made.


Location, Location, Location

Perhaps the biggest decision will be the location of the event. This should be somewhere that is large enough for the number of people that you are hosting and suitable for the type of event. You will need to plan the layout and also take into consideration key aspects such as indoor and outdoor heating. Places like Supagas can provide a range of indoor and outdoor heaters which will help your guests to feel warm and comfortable even if it is cold outside.


Social Media Presence

It is a smart move to set up event pages and post on social media channels to create buzz surrounding the event. This will also help attendees to stay updated and know what to expect at the event.


Make A Great First Impression

Much like any event, it is important that you make a good impression from the get-go. This means having a team to greet people as they enter and making sure that there is a positive atmosphere from the start. You should put yourself in your guests’ shoes and think about how you could make them feel happy, impressed and welcome.


Test Runs

A good corporate eventwill go smoothly from start to finish. This can be challenging if there are toasts, speeches, food serving and entertainment which is why it is so important to have at least one test run before the big event.


Review

Once the dust has settled after the event, it is a smart idea to review with your team. This will help you to determine whether or not the goals were achieved, what went well and what did not and what you need to keep in mind for next time. Always use corporate events as learning experiences so that you can make improvements the next time around.


Corporate events will always cause stress as they can be complicated to organise and often they will serve an important purpose. These tips should help you to reduce stress when organising while also ensuring that it is a successful event which helps your company to achieve its goals.

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