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Marketing Today

Decorating Your Business For Success



Whatever industry you are working in, one thing that you will have to do at some point is to decorate your workspace. How you do that can be quite a personal decision, but you will need to take into account the role it has on the people using the area; the customers, partners and staff will all need to enter into a workspace that they feel comfortable and energised in. So let’s take a look at some of the ways you can create that space.


Furniture


One thing that every workplace needs is furniture. You should base any decision on purchasing chairs, desks, and other items for your business on what you are asking of the environment. If you are working in an office then you will be expecting your staff to working in a productive manner, so provide them with the tools to do that. You should ensure that you have seating that is comfortable and supportive, while meeting rooms need to be decorated with the client in mind so that your meetings go to plan.


Alternatively, if you are working with the public then you might prefer to consider the multi-purpose use of your furniture. Things like church chairs should be familiar to the people who are going to use them, providing a different type of support to that of an office chair. The same applies to schools and libraries. Desks in these places should be practical for writing and books, whereas in an office they will be tailored for computer work.




Photo by Tranmautritam from Pexels


Colour


The next step to consider is the colour scheme of your workspace. Once again you’re going to need to take into account who is going to be using your business and what their needs are. This might seem strange to say when considering paint, wallpapers, flooring, etc. But the reason this is a consideration is due to colour psychology.


Colour psychology is the science behind what different colours mean to us and the effect they have on our psyche. An office might prefer to use colours that are associated with productivity and focus like yellow, for example. The idea here is to find the right shades and tones that are going to get the most out of your working environment. You spend a lot of time researching the candidates for job roles and the partners you are going to do business with, so make sure you are creating a space for them that will get the most out of your findings.


In sport, it is known as marginal gains, and this phrase is becoming more common in general life. The idea that you should look to gain an advantage on your competition in every area that you possibly can. So while colour psychology might be a new concept to you, look at the studies that have been conducted to see just how much of a difference it can make to your company.


Photo by Tim Gouw from Pixabay

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