A+ R A-

Motoring Today

ESTERO, Fla., April 4, 2016 – Hertz Gold Plus Rewards received top honors at the 2016 FlyerTalk Awards, winning in every category and geographic region of the Drive group. The program was named the Best Rewards Program across the Americas, Europe/Africa and Middle East/Asia/Oceania for the fifth consecutive year. Hertz Gold Plus Rewards also received the Outstanding Benefits recognition globally..

“We are thrilled and gratified to receive recognition for Gold Plus Rewards from the influential FlyerTalk community,” said Matt Jauchius, Hertz’s chief marketing officer. “It’s no coincidence that Hertz has taken home the top spot year after year since the Awards debuted in 2012.”

“We are continually refining and enhancing Gold Plus Rewards, while listening to customer feedback, to ensure it’s the most rewarding program in the car rental industry,” Jauchius continued. “In fact, we are currently laying the groundwork for further enhancements, with a goal of designing the program to be even more meaningful for our millions of members worldwide.”

From more than 100 affinity programs, FlyerTalk members voted Hertz Gold Plus Rewards once again as a top worldwide car rental loyalty program. The FlyerTalk Awards are held annually and determined by the FlyerTalk community, a group of over 600,000 frequent business and leisure travelers. The community is dedicated to finding and sharing elite-level knowledge of airline, hotel and car rental affinity programs, voting once a year for the best ones within the Fly, Stay and Drive categories.

Hertz Gold Plus Rewards is free to join and allows members to easily achieve and retain status in elite tiers, earn extra points and redeem them faster, and access account balance information via improved technology. Other Hertz Gold Plus Rewards benefits include:

*        Hertz Gold Choice®: Provides renters with the peace of mind knowing their car will be ready and waiting for them, and the freedom to choose something different on the spot.

*        Mobile Gold Alerts – Carfirmations: Gold members can receive a personalized email or text message sent to their phone with up-to-the-minute information that lets them know which car they’ll be driving and where their vehicle is parked.

*        Faster rentals: Hertz continues to deliver faster and easier rentals that allow Gold members to skip the counter at over 50 airports around the world. Additionally, at over 4,000 locations worldwide, renters can simply show their driver license and pick up their keys.

For more information, customers can visit or follow Hertz on Facebook or Twitter.

About Hertz Global Holdings

Hertz Global Holdings (NYSE:HTZ) operates the Hertz, Dollar, Thrifty and Firefly car rental brands in approximately 9,980 corporate and licensee locations throughout approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand.

Hertz Global Holdings is the largest worldwide airport general use car rental company with approximately 1,635 airport locations in the U.S. and more than 1,320 airport locations internationally.

Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global Holdings apart from the competition. Additionally, Hertz Global Holdings owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business in international markets and sells vehicles through its Rent2Buy program.

The Company also owns Hertz Equipment Rental Corporation ("HERC"), one of the largest equipment rental businesses with approximately 280 locations worldwide offering a diverse line of equipment and tools for rent and sale.

HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors.

Page 50 of 68