There is an undeniable co-relation between promotional gifts and brand recognition. According to stats on power of promotional products, 79% (of those who have received gifts) would like to shop from the brand again. The stats also report that corporate gifts even boost the brand’s impression before consumers (read recipients) by 2-3 times. We love to get gifts and we often remember those who make us happy. A beautifully wrapped personalized gift from someone makes us feel appreciated and we naturally want him to succeed.

Are you too planning for corporate gifts for your clients? Well, the post below offers 6 most popular gift ideas you can try this year.

Office utilities

If you are a B2B enterprise, office utilities would make a wonderful gift idea. You can design a nifty hamper packed with office desk essentials- including pens, pen stand, card holder, staplers, board pins, markers, correction pen, writing pad and so on. Print your company logo on each of the items for extensive exposure of your brand.

When it comes to corporate gifts, experts always stress on items that would be practical and could be used in day to day life. If you can offer your audience with something really functional that they will use often, it would be easier to be in their mind everyday. Office utilities are something that your B2B client would need on a daily basis and hence would be a smart choice for your corporate gift.

Electronics

Electronic goodies are also a great pick for corporate gifts. If it’s about a handful of special customers, you can afford to splurge on expensive gadgets like tablets or laptops or smartphones or even Kindle. But if it’s about a broader niche, settle with comparatively less expensive yet extremely useful gizmos. How about a powerbank customized with your brand name and logo? You can also go for pen drives. Depending on your target base, you can check out those fancy options like Mickey Mouse pen drive or the same in the shape of a football. Then, Bluetooth speakers are another favorite corporate gift.

Prepaid gift cards

Prepaid gift cards allow you to allocate a certain amount which the recipient can use to shop from his preferred store. You will get prepaid MasterCard, VISA or eftpos cards which come in both single-load and reloadable option. Single-load means you can load the money for once while the other option allows you to reload the fund whenever you want to. The prepaid gift cards can be customized with your brand name and logo. Additionally, you can even personalize it with the name of the recipient. Follow this link for more ideas and recommendations to nail it and get your mother a personalized and handwritten letter no matter where you are. The best part is that these VISA or MasterCard prepaid gift cards will permit the recipient to shop from almost any store in the world.

Travel kits

Travel kit is another much appreciated gift idea. It would be especially cool if your clients are frequent fliers or are always on business tours. You can customize the travel kit as per the specific trade of your company. For example, if you sell contact lenses, you can present a small travel pack of contact lens solution. Otherwise, if you offer beauty and health care products, design a travel pouch with mini sunscreen, moisturizer, one lipstick and nail polish. Otherwise, you can gift a basic travel kit including toiletries and shaving essentials.

Apparels

How about a smart t-shirt boasting your company slogan in bold? Great, right. Well, apparels are one of the most basic corporate gifts that never go out of fashion. However, keep in mind the local weather while taking to apparels for your corporate gifts. For example, since it’s winter now, a scarf & beanie combo is sure to impress your clients.

Gourmet baskets

Gourmet basket is the safest option if you are unable to decide on your corporate gift. Whether you are a B2B enterprise or a B2C business, food baskets would be a much loved gift among all your customers. You can load the basket with coffee, cookies, biscuits, chocolates and other great treats. Depending on your customer base and budget, you can even opt for a wine basket. However, wine baskets are generally reserved for the most special and VIP clients.

Don’t forget to check the expiry dates of the food packets. Always settle with those with longer expiry dates.

Some points to remember:

• *  If you are sending the gifts to a company, make sure to study its specific gift policies beforehand.

• *  If you boast a multi-ethnic client base, try to know dos and don’t regarding gifts in those cultures. For example- if your clients are from China, do not ever send them anything wrapped in white.

• *  Always be careful about offering high quality products.

• *  Understand your target audience. If your clients are mostly women there is no point in offering shaving gel in travel kit.

Finally, you should also be mindful about proper packaging of the gift.