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How To Set Up An Online Craft Business



If you have the bug to get creative and earn money from it, then setting up an online store to sell your craft creations could be one route that you might choose to take. It can be gratifying to run your own small business as you will be able to do something that you love and earn money for it. Knowing that the products that you will be creating will be enjoyed by lots of different customers will mean that you can enjoy a sense of pride in your work.


But it is hard to know where to start when it comes to setting up your own crafting business. Joining an online marketplace such as Etsy may be a good jumping-off point as it has all of the tools built into the site that you will need to set up your own store and take payments. It is a well-known site that many people regularly visit to shop for quirky and handmade items from independent makers and retailers.


Decide On Your Niche


You may already have your product niche, as you might already have worked extensively with a particular type of craft. However, if you haven’t, then you will need to create your own sense of what your online store will be about. Having a tangent theme will make it easier for customers to identify if you are going to have what they are looking for. It will make it far easier for you to market yourself too.


Shop For Tools And Supplies


You will need to get yourself some equipment and supplies to start yourself off. You may need a laser cutter, glue gun, knives, brushes, paints, fabric. Whatever you need, buy it, but keep a record of how much you are spending and keep your receipts. This will help you when it comes to setting your prices and also when you come to submitting tax returns.


Pricing Your Products


When it comes to creating a price list for your products, you will need to get a good idea of how much money has been spent in creating it to give you a bassline that you cannot go under. You will also need to factor in the amount of time that it has taken you to make each item.


Marketing Your Products


Creating and listing your products is only part of the battle when it comes to generating sales. You will need to promote your work off the website too. Think about creating Instagram, Pinterest, and Facebook pages to push your products. You will need to build up a following and often post on these platforms. Using the right hashtags, joining networking groups, having great product images, and using strong keywords will all help you go far in building up your social media presence. Be sure you interact with anyone who is showing an interest in your profile or your products. Customer service starts before anyone has even decided to buy from you.


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