Your business's website should be easy to navigate, and it should also be accessible on all devices. But even though it can be tempting to load your website with as much information about your company as possible, you should keep your site simplistic. In fact, this is one of the best ways to retain visitors for longer periods of time.
Stumped as to how you can simplify your business site? Then continue reading for a few easy tips.
Avoid Clutter
While you may think that people will admire your website if it has a lot of widgets, the truth is that all of those extra ads, Flash animations, etc. make it harder for them to find what they are looking for. Therefore, remove anything extra that your website does not really need. This is a great first step in creating a streamlined design. If you need help with setting the groundwork for your design, consider hiring a webdesign agency Cheltenham, as these professionals will be able to come up with an effective design to get you started.
Limit the Total Number of Pages
If your website is filled with too many pages, a lot of that information will most likely be ignored. Again, simplicity is the key, so get rid of any pages that are not really necessary to the promotion of your organisation.
In addition to removing excess and unnecessary pages, you can also fuse them together while limiting the word count of your content and keeping it easily digestible. Consider what material your visitors want and need to see on your site, and navigate your website from a visitor's perspective so that you can figure out how to deliver the information they need in the quickest and easiest way possible.
Keep More Content "Above the Fold"
Just as newspapers work to keep their most important stories "above the fold," you want to do the same with your website. Make sure the most eye-catching and most necessary content is on the top half of the website, as this is what will load when people visit, and it is the first thing that they will see. Ensuring that your most valuable content is "above the fold" so that visitors don't even have to scroll down to find it is yet another great way to simplify your site's design.
Limit the Number of Colours Used
If your website looks like a rainbow of colours, it is time to limit the colour palette to those hues that best represent your company and your brand. Stick with two or three colours, and if you need more variation, you can use varying shades of those colours.
Make Sure Your Site is Responsive
A responsive website will display perfectly and be easy to navigate even on the smallest mobile devices. Making sure that your site design is responsive is yet another way to ensure it is simplistic, as you often need to keep things toned down throughout your webpages in order get them to display properly on all platforms.
With these five easy tips, you can transform a cluttered and ineffective business website into one that will retain visitors and increase conversions.
