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Cleanawater: A Model Business in Water Treatment


Clean Water is Good Business.

Water is a scarce resource in Australia. This is why governments have stringent water compliance regulation in place for industrial and commercial businesses. Non-compliance runs the risk of endangering the environment and crippling a business with a costly infringement notice.

Cleanawater, an Australian operated and owned company, specialises in water treatment and recycling. It is an excellent case study in how both environmental and commercial interests can coexist together.

An Established Industry Leader with Explosive Growth.

Cleanawater was established in 1996 in Melbourne. Since then, the company has become an industry leader in supplying water treatment and water recycling solutions Australia-wide.

In 2009, Adam Laurie and Robert Dalessandro joined the Cleanawater team to develop a strategy to drive growth. In 3 short years, Adam, Rob and their expanding team were able to achieve almost 1200% growth in revenue. This growth prompted two factory to accommodate the rapid expansion in sales and clients.


The Cleanawater Model: An Integrated Approach.

Cleanawater has grown to provide a wide range of products and services. From oil water separators, recycling systems, pump stations and rain water harvesting, Cleanawater services all commercial and industrial needs, no matter what the size or scale.

Cleanawater’s business model keeps all business segments under one roof. Research, development and manufacturing is conducted in a facility in Victoria. Installation and maintenance is conducted by Cleanawater’s own technicians. Finance and hiring options are also provided in-house.

Cleanawater’s integrated approach lowers overall costs whilst maintaining a high level of service for its clients.

Water Authority Compliant, No Matter the Budget.

Complying with water pollution legislation can be expensive, but the costs of infringement dwarf the costs of this compliance. Fines will cost an infringing business tens of thousands of dollars. In some cases, this figure can be in the hundreds of thousands.

Cleanawater provides out-of-the-box water treatment solutions, as well as custom systems for unique operations. This means that there is a suitable water treatment and recycling solution for businesses of all sizes and budgets.

The integrated solution also reduces the risk of complications and delays, which reduces regulatory risk and potential future costs.


The Future of Water Treatment, Today.

The environment will face more challenges in the future. More and more businesses will adopt rainwater harvesting systems to source their own water. This could be combined with water recycling systems such as Oil Skimmers. These solutions are available today so that the industries can prepare for the future and minimise water usage and environmental impacts.

Cleanawater, with a strong history in innovation, will continue to meet the challenges of the future to ensure the sustainability of both industry and the environment.


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