The Conversation

How plant-based meat is stretching New Zealand's cultural and legal boundaries

Author: Samuel Becher, Associate Professor of Business Law, Victoria University of Wellington

A New Zealand pizza chain deceived customers by offering plant-based meat without telling them - but it did so out of concerns for the environment.from www.shutterstock.com, CC BY-ND

Earlier this year, the New Zealand-based pizza chain Hell Pizza offered a limited-edition “Burger Pizza”. Its customers weren’t told that the...

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