The Conversation

Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food

Author: Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology

It's unlikely, but for both David Jones and BP, gourmet food with petrol is the next logical step.David Jones

“Fill ’er up?”

That was the immediate greeting from the driveway attendant when pulling into the service station in the days before self-serve pumps.

Yes, once there was someone to pump your fuel and check your oil and...

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