Marketing is a generic term that can encompass many diverse activities. It can encompass advertising a product or service as well as the distribution of that product or service. Marketing refers to actions a business undertakes to advertise the sale or purchase of a particular product, service, or item. There are some new popular marketing techniques that just emerged, such as for instance using third party social media platforms like SocialGreg.

Marketing is used to sell a product or service. The marketing of a product occurs before there is any knowledge or involvement by the customer in that process. Marketing occurs when the market research has been completed to determine what the price range, features, and benefits of a particular product are. Marketers then research what their customers will be willing to pay for that product. Once this information is gathered, marketers create a marketing plan and a campaign to inform and persuade the customer to make a purchase.

There are many marketing strategies that marketers use to reach consumers. Marketing can be broken down into two main categories, namely, direct marketing and indirect marketing. Direct marketing is the marketing practice of contacting prospective consumers directly with advertisements, while indirect marketing occurs through the distribution of information, coupons, catalogues, pamphlets, and other written materials.

There are four Ps that a customer must know and understand before he/she will purchase a product or service from a business. The four Ps of marketing include; knowledge, position, posture, and passion. The person who possesses all four Ps is said to possess the "nuts and bolts" quality of marketing. A person with the quality of marketing will be able to gather information from many different sources and use that information to formulate an effective marketing plan.

The nuts and bolts quality of marketing are necessary because it is responsible for creating customer satisfaction. This is accomplished by providing customers with products or services that are of high quality, value, and meet or exceed the customer's expectations. When a potential buyer offers feedback to the marketing concept that he/she has experienced, the marketing concept will be examined to determine if there are any flaws or areas that need to be improved upon.

The market research aspect of marketing concepts is the process of collecting information on the demand for a product or service, as well as the supply of the product or service. This information is gathered by conducting market research, such as focus groups, surveys, target markets analysis, and target selection. Market research can take a number of forms, such as focus groups, which are telephone interviews with a number of prospective consumers; focus groups can also be conducted over the Internet and within barangay communities where the product or service is distributed or sold in a social setting. Surveys can also be conducted as well as target selection and research within the context of the company's marketing strategy.

Outbound marketing is a form of marketing that seeks to identify the cause-related marketing activities of a customer and to provide a solution to the cause-related marketing activities of the customer. This form of marketing is used in conjunction with traditional marketing efforts in order to create a powerful sales experience for the customer. Most companies that practice outbound marketing do so in conjunction with traditional marketing strategies, such as advertising through newspapers, radio, TV, and print advertisements. Outbound marketing strategies aim to solve problems that are not easily solved by traditional marketing practices, and sometimes this causes the marketing activities to become controversial.

Target selection refers to the process of choosing the most appropriate consumer group to which the new product or service will be marketed. In the case of new products, this may be determined by performing focus groups with consumer representatives. In the case of services, this may be determined by conducting surveys with selected consumers. Marketing research is an important aspect of any business strategy, and companies should always conduct market research and survey their consumers before they embark on a new marketing initiative. The data that is gained from marketing research can help to determine the success rate of the new product or service and can also help to determine if the marketing effort is having an adverse effect on the company's profits. It can also indicate areas in which a company can make changes to increase customer satisfaction.