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Driveree App's Journey: From Geelong Startup to National Brand, Supporting the Australian Economy


Victoria, 15 Nov 2024Driveree App, founded on 10th November 2021, started with a simple yet powerful vision: to make food delivery affordable, reliable, and eco-friendly. Initially serving the Geelong region, Driveree quickly earned a reputation for its commitment to customer satisfaction, sustainability, and supporting local businesses. Today, the app is expanding nationwide, positioned as a formidable challenger to industry giants like Uber Eats, DoorDash, and Menulog, while actively contributing to the Australian economy.

A Vision to Support Local Businesses and Drivers

When Driveree launched, CEO Karanbir Singh wanted to create a platform that benefited everyone: consumers, local businesses, and delivery drivers. His vision wasn’t just about competing with big delivery platforms but about building a more sustainable, equitable model for food delivery services. Driveree’s rapid success in Geelong was driven by partnerships with local businesses and a focus on offering fair pay for drivers—values that remain at the heart of Driveree’s operations.

Key Partnerships: Supporting National Brands and Local Restaurants

By the end of 2022, Driveree had built a loyal user base and forged key partnerships with local restaurants, earning trust in the Geelong area. In 2023, as Driveree set its sights on national expansion, the app secured partnerships with major national food brands like Pizza Hut, Gotcha, Agha Juice, and other beloved franchises. These collaborations not only broadened the app's offerings but also helped local restaurants compete with larger players in the food delivery space.

Driveree’s ability to bring national brands onto its platform has been a key driver of its success, enabling the app to gain traction across Australia, from Sydney to Melbourne and beyond. With a mix of popular chain restaurants and cherished local eateries, Driveree has effectively bridged the gap between big names and small businesses, creating a robust ecosystem that benefits both sides.

CEO Karanbir Singh: Addressing Economic Pressures on Australians

As Driveree grew, Karanbir Singh began to closely observe the mounting financial pressures facing many Australian households. With inflation pushing up the cost of groceries, housing costs rising, and dining out becoming less affordable, he saw the potential for food delivery to play a role in supporting the broader economy.

“Many Australians are struggling with the rising cost of living, and it's having a ripple effect on businesses, especially in the hospitality industry,” said Karanbir Singh. “Fewer people can afford to dine out, which means restaurants face declining sales, job losses, and economic strain. At the same time, consumers are looking for affordable options for getting meals delivered. This is where Driveree can help—by providing discounted deals, supporting local restaurants, and giving drivers a fair income.”

Driveree’s $15 discount on orders over $50 is part of the company’s broader effort to make food delivery more accessible to budget-conscious Australians. In a time of economic uncertainty, such initiatives offer immediate relief to both consumers and restaurants, encouraging larger orders while making dining at home more affordable.

Fair Pay for Drivers: A Win-Win Approach

Unlike many of the industry giants, Driveree is committed to paying its drivers fairly. Karanbir Singh believes in creating a win-win situation for everyone involved in the food delivery process, particularly drivers. Rather than relying on low rates or hidden fees, Driveree offers its drivers a basic km rate along with commission, ensuring that drivers are compensated fairly for both the time and effort they invest in each delivery.

“Our drivers are crucial to our success, and we want to ensure they’re treated with respect and paid fairly,” said Karanbir. “Unlike the large food delivery platforms that pay low rates and impose unfair commission structures, we provide a basic rate for each kilometer traveled, plus commission on the delivery value. This means our drivers can earn a predictable and sustainable income, and customers can trust that their deliveries are in good hands.”

By providing this fair pay model, Driveree helps drivers maintain a steady income stream while keeping food delivery prices more affordable for customers.

Supporting Australian Restaurants and Strengthening the Economy

Driveree's mission extends beyond food delivery. The app is actively supporting Australian restaurants by providing them with digital marketing solutions, allowing smaller, local businesses to reach a broader audience. This strategy helps restaurants increase their visibility and sales, giving them the tools to stay competitive in an increasingly crowded market.

“We’re committed to helping local restaurants thrive, which is why we offer digital marketing tools as part of our service,” said Karanbir Singh. “Small restaurants don’t always have the budget to promote themselves, so we provide them with the platform and the marketing support to grow their customer base. When restaurants succeed, we all succeed. It’s a partnership that supports the Australian economy.”

Looking to the Future: Growth, Sustainability, and Economic Impact

With plans for continued expansion, Driveree aims to capture a significant share of Australia’s $150 billion food delivery industry. The app’s multi-service model, combining food delivery with ridesharing, gives it a unique advantage in the competitive market. Projections estimate Driveree’s valuation could reach $100 million by the end of 2025, a testament to the company’s rapid growth and commitment to sustainable business practices.

“At Driveree, we’re not just focused on growth—we’re focused on creating a system that benefits everyone involved,” Karanbir Singh explained. “By supporting local businesses, offering fair pay for drivers, and making food delivery more affordable for consumers, we’re contributing to a stronger, more resilient Australian economy.”

Driveree is more than just a food delivery app—it's a platform that brings value to customers, restaurants, and drivers, all while contributing to a more sustainable, inclusive future for the Australian economy.

For more information or to try Driveree’s services, visit Driveree’s website or download the app on iOS and Android.


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