
13 August 2013 MEDIA WRAP
 
 Editorial, AFR
 
 Mr Rudd is a skilled campaigner but after six years of leadership  turmoil, policy back flips and a budget stuck in deficit, he is  struggling to persuade voters not only that there is plan but that he is  the best choice to deliver it.... Labor's scare campaign (on the GST)  on this front is sounding increasingly shrill and its own track record  on tax reform is abysmal in any case.....All of those broken promises to  get the budget back into surplus are hanging around like Banquo's  ghost. 
 
 Jennifer Hewitt, AFR
 
 ...while sophisticated manufacturing jobs form a valuable underpinning  to any economy, creating the right environment to allow those sorts of  jobs and businesses to flourish is harder to deliver than to promise.  It's harder still when the government's agenda has simultaneously been  focused on reregulating the labour market. Not to mention effectively  blocking tax arrangements for new technology businesses wanting to  employ people using flexible conditions such as employee share options 
 
 Yet the government's main focus has been to pour many billions of  dollars into "skills and training", another concept that sounds great in  principle and is popular with the union movement.  Unfortunately, much  of that investment has produced extremely poor results – Labor's initial  $2 billion flagship training scheme - the Productivity Placement  Program - had to be belatedly rejigged (retrained), for example, after  it became obvious it was only delivering low-level, short-term and  cut-price courses that didn't skill people for much of anything - 
 
 Geoff Kitney, AFR
 
 But this campaign has reached the point where Rudd needs to start giving  his Labor supporters reasons to share the belief that drives him. They  didn't get it from the leaders' debate. The legacy of a troubled past  six years handicapped him to the point that Tony Abbott was able to deny  Rudd any chance of using the debate to regain lost momentum. 
 
 AFR Headline
 
 Investigation urged over boat advertising blitz. 
 
 Nick Xenophon quoted in AFR
 
 “The ads are directed towards people smugglers yet they're appearing in  Australian newspapers.... I didn't realise The Adelaide Advertiser had  such a huge home delivery run in the outer suburbs of Jakarta” 
 
 Heath Aston, The Age
 
 But with Labor’s campaign stuck in second gear, the question of the PM’s  own future job prospects loomed over the event. Will Mr Rudd require  some workplace retraining post September 7? 
 
 Patrick Lion, The Advertiser
 
 PRIME Minister Kevin Rudd broke the rules 104 times during the leaders'  debate. It has emerged that Mr Rudd was blatantly consulting his cheat  sheets one second into the broadcast - well before he was required to  speak . 
 
 Peter Van Onselen, The Australian
 
 Rudd's rating remains in negative territory at minus nine, which is too  low for him to be considered a serious asset to Labor's campaign. 
 
 Daily Telegraph p3 headline
 
 Rudd’s airport backflip... Cold one day, hot the next.  Kevin Rudd has  back flipped on a second Sydney airport, conceding yesterday the city  was Australia’s gateway less than a day after dismissing the need for  another hub. 
 
 Daily Telegraph, Editorial
 
 Rudd’s a dud on second airport. 
 
 Editorial, The Australian
 
 Former ALP president Warren Mundine has had the courage to put the  progress of Aboriginal people ahead of politics by agreeing to work with  Tony Abbott on a program that favours practical steps ahead of grand  symbolic gestures on the road to reconciliation. 
 
 Alexander Downer, AFR
 
 Had Labor stuck with Julia Gillard they would certainly have lost the  election. But by reinstating Kevin Rudd as Prime Minister the party has  revealed itself as cynical and power hungry.
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