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Venture Capital is becoming increasingly Popular with Private Investors

One of the great advances of the last year (2020) is that communication via video calls has become normal for business purposes. The necessary handshake, that used to be mandatory, is no longer so important. Therefore, one can easily meet virtually online, with a business located anywhere in the world, and decide to invest in it. This partly explains the current popularity of venture capital for private investors. Here's a closer look at the situation.

More Companies are avoiding entering the Financial Markets

It used to be that one of the goals of companies was to go public. The endless potential of the financial markets attracted company owners like moths to a flame. Today, however, more and more companies are choosing to remain private, in order to maintain control of their company. As a result, the number of companies going public is declining. Of course, this leads investors to put their money elsewhere, in venture capital, by doing a deal directly with the company.

But that's not the end of the world for financial markets. In fact, the best day trading platforms are still acquiring new clients every day, due to the pull of how well the stock market and other financial markets performed during the COVID-19 crisis. There is also a multiplication in the number of retail investors in the market. Nowadays, even people with limited budgets want to get into the financial world, and there are so many platforms that allow them to do so, that it has become quite easy for everyone.

Helping Businesses get off the Ground

The trend of VC is helping many businesses that might not otherwise survive. The problem with start-ups is often that the management team doesn't have the experience or contacts to raise the funds needed to grow and stabilize their financial situation. This, in no way, diminishes the validity of the company's vision and what it has to offer. That's why some firms specialize in finding young companies to help them get the money they need to build the project they've been preparing for months and years.

These specialized firms talk to some of their clients about the potential of investing in these new projects as venture capitalists. In the past, these clients were primarily investment-focused firms or very wealthy individuals who were known for their involvement in companies. Today, this group is much broader and includes people who have never invested before or have limited capacity.
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